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Helping Sustrans in London target their recruitment campaigns more effectively

 

Sustrans is the UK charity making it easier for people to walk and cycle. The Sustrans in London team asked for our help on targeting their recruitment campaigns more effectively to enable a wider talent pool for engineering roles. We carried out a recruitment campaign audit, advising on the wording of an engineering role description and how to target it more effectively to women’s groups and diverse communities. This resulted in more applications from women than the charity had previously received for these types of roles.

Our Founder, Jo Field is a volunteer member of the Sustrans in London Advisory Group and this was carried out in a pro-bono capacity as part of that role.