About us

JFG Communications (JFG Comms) is a public affairs consultancy specialising in stakeholder engagement, political communications, diversity and decarbonisation. We work on a range of innovative, industry-leading projects with clients in the transport, infrastructure and construction sectors.  

Public affairs, diversity and decarbonisation specialists

We create innovative ways to connect people and policymakers to enable better policymaking. We provide the creative spark to help companies develop and achieve their communications and stakeholder engagement goals.

We are experts in transport decarbonisation and net zero communications, campaigns and policy.

As diversity specialists, we provide expert advice and initiatives to help companies achieve more diverse and inclusive teams. 

Our purpose

JFG Communications was founded in 2016, by our multi-award-winning Chief Executive, Jo Field. She used her campaigning expertise to drive forward the women in transport agenda and reach out to inspire young women to choose transport careers.

Over recent years there has been a big focus on transport decarbonisation in Government, media and industry. As the biggest emitter of carbon in the UK, transport is at the forefront of the climate crisis. The whole industry must lead the way on decarbonisation and work with Government to achieve net zero as soon as possible.

Our purpose is to improve communications and engagement on transport and infrastructure projects. This will help the industry reach a wider audience and encourage more women and under-represented groups to consider transport careers. By improving communications and stakeholder engagement we can also help the industry meet its net zero targets.

We work with customers and partners aligned with our purpose and together we deliver great campaigns.

How we can help

In recent years transport has been placed at the forefront of the Covid-19 crisis. From operating frontline services, to making sure our supermarkets are stocked and our packages are delivered on time, transport has kept Britain moving in these challenging times.

But transport is also facing considerable set-backs. Services were decreased while people stayed at home, reducing passenger numbers and fare income. As lockdown restrictions were eased, transport operators had to introduce social distancing as well as building people’s confidence to return. The sector needs to encourage people to continue more walking and cycling as well as dissuading people from getting back in their cars as life returns to normal.

For transport policymakers, there is also the opportunity of harnessing some of the positives from the pandemic. As the biggest emitter of carbon, transport is at the forefront of the climate crisis. More people working from home and travelling less has considerable environmental benefits. These could be integrated into transport planning for the future.

New transport infrastructure is also an important part of the recovery. It is creating jobs and skills as the economy recovers from the pandemic.

Customer and stakeholder advocacy

Transport, infrastructure and construction businesses are asking how they can improve relationships with customers and stakeholders to gain a competitive edge and emerge from the covid-19 crisis stronger than before.

Effective communications and engagement are key to managing disruption, protecting your company’s reputation, and keeping your customers and employees loyal.

We can help you develop your communications and engagement strategy, position your narrative and build customer and stakeholder confidence in new products, services and ways of working that are emerging in response to covid-19.

We will help you understand changing government priorities and build stakeholder advocacy about what your company does, allowing you to influence the policy agenda and ensure your business’s performance thrives.

Improving gender balance

With men making up nearly 80 per cent of the workforce in the UK’s transport sector, there remains a deepening under-representation of women. Diversifying your workforce not only produces a pipeline of talent for the future, but also boosts your bottom-line. Research shows organisations with diverse teams are more likely to outperform their competitors. Building a diverse workforce is now more important than ever. We can support all aspects of your diversity and inclusion programme and help you build a more diverse team.

We have the knowledge and expertise to advise businesses and help ensure they come out of the covid-19 crisis stronger than ever before. Please contact us to discuss your requirements or sign up to our blog for news and advice.