Meet our team of transport industry specialists

Jo Field is the Founder and Chief Executive of JFG Communications.

Named among the 100 most influential women in Westminster and the top ten most inspirational women in public affairs, Jo has many years of experience in helping companies engage their stakeholders, build advocacy for their plans, and inform and influence public policy.

Jo Field, Founder and Chief Executive

Helen is an experienced communications consultant with over a decade of public affairs experience, including seven years working with the transport and infrastructure sector.

Helen joined JFG Communications as a consultant from the Department for Transport.


Helen Deakin, Associate Director

Becky joined JFG Comms in March 2019 starting as an intern.

Much of her work is focused on monitoring, strategic advice and communications for our Transportation clients, and she is particularly knowledgeable and passionate about gender diversity. 

Becky Franklin, Account Manager

Sarah has over 15 years of experience in marketing communications, within several different industries and organisational structures, and has achieved the Chartered Institute of Marketing qualification through to Postgraduate Diploma Level.  With a particular passion for copy writing, Sarah is skilled in the compilation and editing of all types of marketing materials and literature, delivering cutting edge copy to meet all kinds of briefs. 

Sarah McSharry, Head of Marketing and Operations

Hebba is a social research consultant with a PhD in psychology and over ten research experience in academia. She applies behavioural and social sciences to better understand the psychological and social dimensions of transport and the environment. Hebba is experienced in both qualitative and quantitative research techniques, often employing a mixed methods approach to data collection and analysis. Hebba has experience working on multi-disciplinary research projects.

Hebba Haddad, Social Research Consultant

Nick is a Policy and Public Affairs Consultant with over five years experience in the NGO sector. As a critical thinker, he works to research and develop public policy and build consensus among key stakeholders. Nick is skilled in campaigns, stakeholder engagement and policy communication. He played a critical role at the national walking and cycling charity, Sustrans, helping to transform London’s streets under two consecutive London Mayoralties.

Nick Sanderson, Policy and Communications Consultant

Shireen has over 15 years’ experience of stakeholder engagement, change and project management. Her passions lie in working with organisations to develop engaging experiences for audiences, creating processes and taking stakeholders on a journey to success.

Shireen has worked for many of the UKs major infrastructure programmes such as Crossrail, HS2 and Tideway, as well as TfL, the Royal Academy of Engineering and the Institute of Engineering and Technology.

Shireen Ali-Khan, Account Director

Victoria is a Communications Consultant with significant background in facilitating and nurturing relationships across engineering projects in the UK. Adept at determining and understanding the needs of clients and stakeholders.
Victoria thrives when identifying creative and innovative methods to provide appropriate solutions using a broad scope of industry knowledge.


Victoria Lewis, Communications Consultant

Emma is an experienced communications consultant with over sixteen years of stakeholder engagement and public affairs experience in the transport and infrastructure sectors. Emma has previously worked at Transport for London where she led and delivered communication programmes to support the delivery of multi-million pound projects including the new Elizabeth line and the Emirates Air Line. Emma has experience of developing relationships with a diverse range of stakeholder groups to build support for organisational priorities and mobilise stakeholder advocates.

Emma Shannon, Communications Consultant

Alex Bennett – Public Affairs and PR Assistant

Alex joined JFG comms in February 2021. A recent history and politics graduate, he is particularly interested in sustainable transport and gender equality.
Alex’s works so far has focused on political monitoring, social media marketing and communications.

Alex Bennett – Public Affairs and PR Assistant

Sam Deave, Senior Communications Consultant

Sam has ten years of experience in public affairs, stakeholder engagement and communications, having worked with governments and corporate clients in sectors including infrastructure and technology. She previously worked for the UK Department for International Trade, and prior to that was Head of Stakeholder Engagement at Asia House.

Sam Deave, Senior Communications Consultant

Joe Goodman – Public Affairs and PR Assistant

Joe is a recent graduate who has a keen interest in politics and policy, particularly relating to equality issues.
Much of his work focuses on political monitoring, communications and strategic support for transport industry clients.

Joe Goodman – Public Affairs and PR Assistant

Jo Field, Founder & Managing Director, JFG Comms

Our associates
We work with a network of trusted independent consultants and associates who are highly-skilled experts in their field. This means we can offer a range of specialist communications and diversity services that are fully bespoke and tailored to your needs. 

Our culture and ethos
As we're a new and niche consultancy, we've set our business up a little differently.

We're passionate about getting more women working in transport and this has informed our company culture. Research shows flexible working is key to attracting and retaining women. (And, let's be honest, most people value the opportunity to work flexibly). That's why we've put flexible and agile working at the heart of our business model. We operate a virtual agency, with flexible hours, locations and a truly agile ethos.

Our core team is based in London, UK and we have a team of expert associates based across the UK and North America. Want to join us? Contact This email address is being protected from spambots. You need JavaScript enabled to view it..

Equality, diversity and inclusion
We are committed to encouraging equality, diversity and inclusion among our workforce, and eliminating unlawful discrimination.

The aim is for our team to be truly representative of all sections of society and the customers that our clients serve, and for each team member to feel respected and able to give their best.

In providing professional services, we are committed against unlawful discrimination of our customers or the public.

To help us meet our equality, diversity and inclusion commitments, we carry out:

  • Workforce diversity monitoring to check we’re meeting the aims and commitments set out in the policy
  • Inclusive recruitment adverts to make sure we’re promoting our roles widely
  • Diversity monitoring of job applicants to make sure we’re receiving applications from under-represented groups
  • Name blinding of CVs in all recruitment campaigns