Our senior team has built stakeholder support and advocacy for some of the UK’s leading infrastructure projects. These include Crossrail, HS2, Tideway, the Tube upgrade and the 2012 Olympic Games, as well as leading transformational campaigns for cycling and walking investment.
Alongside diversity, decarbonisation is at the heart of our ethos. As the biggest emitter of carbon in the UK, transport is at the forefront of the climate crisis. This means the whole industry must lead the way on achieving net zero.
Founder and Chief Executive
Named among the 100 most influential women in Westminster and the top ten most inspirational women in public affairs, Jo has over 20 years of experience in helping companies engage their stakeholders, build advocacy for their plans, and inform and influence public policy.
Jo has led campaigns for major projects such as HS2, Crossrail, the London 2012 Games, new infrastructure for local authorities and rail decarbonisation projects.
Before founding JFG Communications, Jo spent almost a decade at Transport for London where she built and led the company’s award-winning stakeholder engagement team, building stakeholder support and advocacy for London’s transport infrastructure and the funding to deliver it.
Jo is Chair of Women in Transport, a not-for-profit that empowers women in the industry to maximise their potential. She is also a Fellow of the Chartered Institute of Public Relations and the Chartered Institution of Highways and Transportation, and is a Chartered PR Practitioner.
Jo was named public affairs woman of the year in 2026, industry professional of the year in 2022 and public affairs consultant of the year in 2021.
Account Director
Alex is a senior consultant specialising in strategic communications and public policy with excellent understanding of the transport and construction industries, the government policy that impacts them and the wider political context in which the sectors sit.
Since joining JFG communications, Alex has led several public affairs and stakeholder engagement projects including working with clients such as Transport East, Institution of Civil Engineers, East of England Local Government Association and the Transport Planning Society.
Alex is an accredited public relations practitioner with the Chartered Institute of Public Relations.
Account Manager
Matt joined JFG Communications after three years working in Parliament and a stint working for a major UK political party.
With a strong background in local government and politics and three years’ experience working in Westminster, Matt is skilled at research, stakeholder engagement and campaigns.
Account Manager
Arabella joins us from Publicis Groupe, where she advised Lloyds Banking Group on political advertising, from national press insertions to podcast slots. She previously gained communications experience at a Berlin-based startup aiming to democratise data access and a Paris-based financial PR firm, whilst studying French and German literature at the University of Oxford.
With a love of storytelling and keen interest in politics, she is enjoying working with clients across the public, private, and third sectors to connect the dots between policy and people.
Head of Marketing and Operations
Sarah has over 20 years of experience in marketing communications, within several different industries and organisational structures, and has achieved the Chartered Institute of Marketing qualification through to Postgraduate Diploma Level. Sarah is skilled in all areas of marketing, including lead generation and product marketing, but has a particular passion for marketing communications.
Alongside marketing, Sarah also leads operations for JFG Communications and is responsible for the smooth running of HR, finance and admin functions.
Associate Director
Helen is an experienced communications consultant with over 15 years of public affairs experience, including a decade working with the transport and infrastructure sector.
Helen joined JFG Communications as a consultant from the Department for Transport, where she designed and delivered communications for government announcements and managed the department’s relationship with the aviation industry. This included building stakeholder support ahead of the House of Common’s decisive vote on Heathrow expansion, and extensive engagement on the government’s Aviation 2050 strategy.
Prior to this role, Helen was a senior manager in Transport for London (TfL) Public Affairs team, where she managed their relationship with business to secure support for major projects including Crossrail 2, Night Tube and a £4 billion road modernisation programme. During her time at TfL, Helen engaged with a diverse range of audiences including accessibility and equality groups, transport campaigning organisations and statutory watchdogs.
Account Director
Shireen has over 15 years’ experience of stakeholder engagement, change and project management. Her passions lie in working with organisations to develop engaging experiences for audiences, creating processes and taking stakeholders on a journey to success. Shireen has worked for many of the UKs major infrastructure programmes such as Crossrail, HS2 and Tideway, as well as TfL, the Royal Academy of Engineering and the Institute of Engineering and Technology.
Policy and Communications Consultant
Nick is a Policy and Public Affairs Consultant with over five years of experience in the NGO sector. As a critical thinker, he works to research and develop public policy and build consensus among key stakeholders. Nick is skilled in campaigns, stakeholder engagement and policy communication. He played a critical role at the national walking and cycling charity, Sustrans, helping to transform London’s streets under two consecutive London Mayoralties.
Principal Consultant
John Parrott is a community and stakeholder engagement consultant with 15 years’ experience working on major transport and infrastructure projects in the UK. He lives in Cambridge and has previously lived and worked in New Zealand before returning to the UK in 2008. Since then, John has been working in London, Cambridge and Crewe on major projects including Crossrail, the London 2012 Games and HS2.
John’s specialist experience includes relationship management, chairing consultative groups and running public consultations, land possessions, conflict resolution, equalities issues, media relations, supporting legislative and consent processes, advocating for measures to mitigate construction impacts, project and events management and political engagement.
Social Research Consultant
Hebba is a social research consultant with a PhD in psychology and over ten years of research experience in academia. She applies behavioural and social sciences to better understand the psychological and social dimensions of transport and the environment. Hebba is experienced in both qualitative and quantitative research techniques, often employing a mixed methods approach to data collection and analysis. Hebba has experience working on multi-disciplinary research projects, and values the connecting of research, policy and practice.